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Research papers

Managing intangible assets to create tangible value in organizations

This paper is based on the premise that the intangible asset of a company, in form of its employees and customers, and the relationship the company forms with these constituencies, are what create value and generate profit. The authors build upon...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Authors: Berth Jonsson, Mikael Paltschik, Soumya Roy
September 14, 2003
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Citation

Jonsson, Paltschik and Roy (2003a, September 14). Managing intangible assets to create tangible value in organizations. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/managing-intangible-assets-to-create-tangible-value-in-organizations


Research papers

Monitoring the customer base to achieve profitability

This paper deals with profitability enhancement in retail banking. More explicitly we will focus on how banks can gain understanding of customer bases in order to enhance profits. We will argue for proper segmentation approaches, where profitability...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Authors: Mikael Paltschik, Kaj Storbacka
June 15, 1992
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Citation

Paltschik and Storbacka (1992a, June 15). Monitoring the customer base to achieve profitability. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/monitoring-the-customer-base-to-achieve-profitability


Research papers

Determining critical levels for quality dimensions in service firms

The purpose of this paper is to give some guidelines of how one can set suitable levels of service components. It is too much to say that we will present a methodology for this purpose. We provide some indications of what can be done. In the paper we...

Catalogue: Seminar 1987: Strategies For Service Management
Author: Mikael Paltschik
June 15, 1987
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Citation

Paltschik, M. (1987a, June 15). Determining critical levels for quality dimensions in service firms. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/determining-critical-levels-for-quality-dimensions-in-service-firms